These wine bottles have been placed in the Message On A Bottle exhibition, showcasing labels from a range of studios and creative designers. Fable Winery is a re-imagined family operated vineyard from the Adelaide Hills. The chosen backstory was based around two siblings with their love for wine and nature, inherited their family’s old winery. As children, they would make up stories under a Willow tree located on the property, based on the Australian wildlife they would see there. They would connect the characteristics of the animals with staff or family members. The narrative of the labels combine modern classic imagery with a touch of playful childhood imagination. Therefore marrying contemporary with classical.
